WHY RADIO

Because radio truly is the “theater of the mind,” radio uses voices, music and sound effects to create moods and images that spark the imagination like print or television ads can’t.

With radio, the possibilities are endless.

Radio advertising gives you the opportunity to deliver a powerful message to a specific group of listeners.

Another great thing about radio is that it’s everywhere. At home, in the car, at the office, at sports grounds…wherever your customer is, radio isn’t far behind. It is a truly mobile medium and goes where you do.

RADIO LISTENERS ARE LOYAL

Have you ever noticed how loyal radio listeners are to their stations?

Seriously loyal… Bordering on fanatically loyal!

Just mention a popular radio station in a group of people and you will inevitably hear someone say “Oh, I love that station! I listen to them all the time!” Not only do listeners identify with the station, but they identify with the DJ’s. These station personalities work hard to establish a rapport with their listeners and consequently, listeners respond.

SOME FACTS ABOUT RADIO

• Radio advertising’s return on investment (ROI) is much higher (some studies say as high as 49%) than television’s ROI. Much of this can be attributed to the fact that television is considerably more expensive to produce and run than radio, so the money you spend to produce and run radio is much lower.
• 96% of people who drive or ride in a car use the radio.

• 43% of drivers leave their car radios set to one station.

Radio is everywhere! Radio advertising is everywhere! And if you want the most bang for your advertising buck, radio is one of your best, if not the best, bets.

HOW MUCH WILL IT COST?

How much your radio advertising will cost depends on the following:

• Length of spot

Radio advertising space on RYTHMOS is sold in :30 second increments.

• Frequency

This means how often you run your radio advertisement.

• Time of day

This refers to the specific time of day your advertising runs. This is called “Zones” and is how RYTHMOS divides up its day for cost purposes. The more listeners in a Zone, the more it will cost to advertise during that time frame.

• Popularity

The more listeners a station has, the more valuable the advertising space and therefore the cost increases.

• Your script

If you choose to have your radio advertising produced somewhere other than the RYTHMOS studios, your production costs will be determined by the number of voices you intend to use, the number of sound effects, music, level of complication, etc.

Radio advertisement isn’t free by any means, but it can be an incredible bargain, especially when compared to other mediums like print and television. Besides letting you target your audience in a very specific way, radio lets you reach a vast number of people, making it a highly creative and cost-effective advertising solution.

Should you wish to enquire further about advertising on RYTHMOS you can contact us, by email: sales@rythmos.com.au or call Peter Kalatzis (Sales / Marketing Manager) : 0406929972